I opted for Recursive Records website design mainly because of my interest in vintage music. The objective of the project is to support a campaign to attract customers to the shop by marketing their products, brand and to also adequately signpost shoppers to the store physically. The follow up to this project is to redesign the website in order to make it more dynamic.
- Purpose & Functionality
The small Business website is a static HTML page showcasing a small business website services. It is s simple website with basic information. There is no interactive elements beyond navigation links. The Revisited small business website on the other hand, is a dynamic PHP-based page which is part of a content management system(CMS). It has a more complex structure with interactive features.
2. Design & Layout
The small business website has a minimalist design with a fixed layout with basic colour scheme of black and white. It has simple navigation bar with limited options.
The Revisited small business website is more responsive and dynamic. It has an improved UI and a better typography.
3. Technology Used
The small business website is purely static with no visible javascript or backend processing. The Revisited business website is PHP based which means it is dynamic and server-side processing. It has Javascript for interactivity.
4. Performance & Speed
The small business website has a faster load time because of the fact that it has no server-side processing and has fewer http requests. The Revisited business is slightly slower due to PHP processing like java scripts.
5. Graphical improvements and Typography
I tried to improve the feedback from David regarding using SVG as preference for logo. I used SVG for my logo in the Revisited small business website for better scalability. The font-family used in the Revisited small business website was improved by the use of google fonts: Playfair+display.
6. Choice of colour
Choice of Colours
The Revisited small business website has a slightly toned-down white colour, which has a touch of grey to reflect the overall retro mood.
The decision to maintain the use of black and white colour in the Revisited website is deliberate and an attempt to tap into the cultural, emotional and aesthetic values of vintage vinyl, particularly for the nostalgia and retro significance. Black and white imagery gives a sense of nostalgia about early classic music, films and photography. It was also used for visual clarity. The simplicity of black and white colours also makes the website stand out amid an online marketplace of other chaotic colours that can distract users. The absence of other colours focuses the attention of the user on the things that matter – the content. This gives it a unique brand identity. In addition, the colour choice is in line with vinyl enthusiasts’ tradition of simplicity in vinyl culture.
Logo
My choice of logo is consistent with the overall colour of the design.
Overall Improvement
Both websites prioritised functionality over aesthetics, catering to users who need quick access to information without distractions. Its barebones approach suggests a focus on accessibility, speed, and ease of maintenance rather than visual appeal and colours. The small business website is faster and more secure but lacks functionality while The Revisited business website is dynamic, flexible and feature-rich but requires maintenance and security measures. The Revisited business website was improved with PHP includes for easier maintenance.
References
https://musicshop360.com/blog/music-shop-website-design
https://www.flaticon.com/search?word=youtube%20logo
https://thesoundofvinyl.com/products/the-beatles-white-album-vinyl