I chose to design the Recursive Records website due to my passion for vintage music. The project aims to support a campaign that draws customers to the store by promoting its products, brand, and physical location. To guide my approach, I researched existing record stores to understand how they succeed. Designing a vintage music record website was both challenging and exciting—challenging because meeting deadlines isn’t always my strength, but exciting because I love classic music and was eager to discover new insights. My research revealed that the demand for rare vinyl continues to grow, driven by audiophiles and collectors.
The initiative works to attract customers to the retail space by highlighting merchandise, reinforcing brand awareness, and emphasizing the in-store experience.
Colour Choice The black-and-white color scheme aligns with the nostalgic and retro appeal of vintage vinyl, evoking classic music, film, and photography. This minimalist approach enhances visual clarity, distinguishes the site from cluttered competitors, and emphasizes content. It also reflects the simplicity valued in vinyl culture. Tools Used HTML & CSS for structure and styling, adhering to semantic and visual best practices. Canva for logo design and Photoshop for image editing. Responsive design ensured mobile compatibility. Accessibility & Best Practices ARIA attributes for screen reader compatibility. Alt text for images and optimized color contrast. SEO optimization with proper title tags, valid HTTP codes, and descriptive links. High-quality images with correct aspect ratios. Typography & Imagery Fonts like Roboto, Lora,and serif complement the color scheme. Black-and-white vinyl images maintain visual consistency, and the logo aligns with the overall design. My choice of logo is consistent with the overall colour of the design.
The outcome is a fully responsive, multi-page website featuring intuitive navigation, enhanced readability, and cohesive visual design.This project deepened my understanding of HTML structure and CSS principles. I learned that consistent practice and perseverance are key to becoming a skilled web designer. CSS is ever-evolving, requiring ongoing learning. Collaboration with peers was invaluable, though my next challenge is mastering JavaScript for enhanced interactivity. While I could not implement all desired JS features this time, I aim to improve in future projects.
